TECHICAL Series MATHEMATICS • INFORMATICS • PHYSICS Series PHILOLOGY Series ECONOMIC SCIENCES Sereies EDUCATIONAL SCIENCES Series LAW AND SOCIAL SCIENCES Series
The Interplay of Business English Metaphors
(Jocul metaforelor în engleza economică)
Vol LVIII • No. 2/2006
Adina Oana Nicolae

 Keywords   

 Abstract
The article discusses different patterns of metaphorical mappings extracted from the discourse of business journals, such as repetition, lexical and articulated extension, multivalency, diversification, modification, mixing, in an attempt to discern the cognitive strategies and to show the richness of the conceptual networks activated in journalese.

 Rezumat
Articolul discută diferite tipare de transferuri metaforice extrase din discursul ziarelor şi al revistelor economice, precum repetiţia, extensia lexicală şi articulată, multivalenţa, diversificarea, modificarea, mixarea, în încercarea de a descoperi strategiile cognitive şi de a releva bogăţia reţelelor conceptuale activate în discursul economic.

Journal INFO (ISSN 1224-2020)
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Vol LXII • No. 3/2010 (Special Issue)
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Vol LXI • No. 2/2009
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Vol LX • No. 2A/2008
Vol LX • No. 2B/2008
Vol LX • No. 1/2008
Vol LIX • No. 2/2007
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Vol LVIII • No. 2/2006
Vol LVIII • No. 1/2006
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